May 2011 – I Heart Booty (Good Love, LLC) was founded by Jesse Sansevere with the help of Joshua Kopac.
We originally started out as a company which exclusively made our world famous wrist-bands and stickers. Soon after, we became linked up with Fight Colorectal Cancer, donating 10% of the total revenue towards their great cause. Not only has this move enabled us to educate a wide assortment of people about the dangers of colon cancer, it also helped connect patients, survivors, and family members with a new ice breaker. Colon cancer is no easy subject to chat with the average person about, thus why these bracelets are a great introduction in opening discussion on the topic.
June 2011 – Started featuring our bracelets & stickers at Sta$h House Boutique in the Trumbull, Connecticut mall. Sta$h Boutique is an urban style exclusive store specializing in sneakers, clothing, and accessories. Since that date they have expanded to 3 other local malls, all of which have our products. (Milford CT, Waterbury CT, and Danbury CT)
July 2011 – Facebook shop officially launched. Our shop continues to help spread our products around the world to a vast majority of people. The revolutionary store enables Facebook users to buy bracelets right from our fan page. If you haven’t seen it yet, check it out here.
December 2011 – Introduced 3 new colors to our second generation which contained 5 colors.
January 2012 – We introduced a new line of apparel. Our t-shirts, tank tops, and booty shorts have been spinning heads since introduced. These products have been quite popular amongst all ages. Hopefully you see them being worn in your area soon enough!