Very excited about our recent plans! We were asked to collaborate on a cancer awareness bracelet with FightCRC, our partnering organization that we donate to quarterly through the year. We settled on a 45,000 bracelet order that includes our I heart booty logo, their Fight Colorectal Cancer logo, “BE STRONG” phrase, and their social network title (@fightcrc ). 40,000 bracelets will be released and handed out for March Colon Cancer Awareness Month in 2014 at the March 3rd event in NYC. The remaining 5,000 bracelets will be released at Fightcrc’s Call On Congress event March 16-18th in Washington D.C. at Capital Hill. We did this collaboration to further spread awareness and our connection with supporters, survivors, and those battling/beating the disease. Here’s a sneak peek image